Step 1 of 5 - Business Snapshot 20% General InformationName* First Last Email* What budget have you allocated for this new feature? Be honest and we will tell you what we can and can't do.*$100 - $500$500 - $1K$1K - $5K$5K - $10K What Are We Doing?Give us an overview of the new feature. What is it? How do you see it working? If you've seen working examples on other sites, list them here.Give us your main reasons for needing this new feature.It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new feature? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 monthsGoal #1Goal #2Goal #3Goal #4Goal #5 Who Are We Doing This For?Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?What are the top 5 reasons your ideal customer will benefit from this new feature?EG: easier purchasing decisions, sales discounts, enhanced service benefits, etc Design ConceptDo you envision any design changes involved with this new feature? If so, what are they?For example, will this new feature require a layout change or new pages? Are there other design updates that go along with this? What Does Success Look Like?If we were to be celebrating the success of this new feature in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Anything else you want to get off your chest?
