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April 29, 2019 by Sara Chandlee

Featured Project : Lighthouse Pediatric Dental Team

How We Helped

Custom Web Design
UX & Prototyping
Speed Optimization
Mobile Accessibility
Information Architecture
Custom WordPress
Content Creation

Overview

Lighthouse Pediatric Dental Team was started by our current (and favorite) client Dr. Payam with Red Apple Pediatric Dental Team. They provide pediatric and sedation dentistry services to Manassas, VA.

Dr. Payam approached us to design and maintain a new website for the practice. In addition to a new design, the sites needed to be easy to update and rank well in search engines.

Visit Lighthouse PEdiatric Dental Team

Screenshot within a Macbook Pro mock-up of the Lighthouse Pediatric Dental Team website
Phase 1

PROTOTYPING

We started with a basic black and white prototype. Our goal was to guide potential patients on the path to scheduling their first appointment.

The simple prototype showed Dr. Payam and the team at Lighthouse Pediatric Dentistry how the pages of the site would fit together.

Phase 2

Content Creation

Our writer created original content for the website, focusing on providing useful information to a potential patient. They also kept an eye on SEO best practices to make sure important keywords were used throughout the text.

Phase 3

Design

The design needed to be fun and fresh, to convey the comfortable, inviting atmosphere patients will experience when stepping into the office.

We went with a blue scheme with bright green as the main call-to-action color. Custom graphics were created for all the featured images to keep with the fun & friendly design.

The approved Lighthouse Pediatric Dental Team design.
The approved Lighthouse Pediatric Dental Team design.
Phase 4

The Final Product

The new Lighthouse Pediatric Dental Team website is fun and whimsical but also a useful tool for potential and existing patients alike. It quickly provides information on the doctors and services and allows patients to quickly schedule appointments.

Final home page screenshot of the Lighthouse Pediatric Dental Team website.
Final home page screenshot of the Lighthouse Pediatric Dental Team website.

Visit The Website

Phase 5

An Ongoing Relationship

Since 2016, we've provided support, maintenance and hosting for Dr. Payam's other website. We look forward to continuing our long relationship with this new site and ensuring that the Lighthouse Pediatric Dental Team website continues to bring in patients.

Filed Under: Case Study

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