Featured Project : Leisure Dental
How We Helped
Custom Website Design
UX & Prototyping
Dr. Bruce Haggerty started Leisure Dental to help people relieve their dental pain, to improve and maintain their healthy smiles, and to provide affordable dental care to communities in need in the Norfolk, VA area.
Dr. Haggerty approached us to design a fresh, new website complete with unique content and to provide after-launch care and support.
Leisure Dental needed a website that was easy to navigate and guided a prospective patient on the path to scheduling their first appointment. Our goal was to provide a seamless experience for visitors that provided them with information on Dr. Haggerty and his expertise and accreditations, the services that Leisure Dental offers and the way in which someone can become a patient.
We started with a simple, interactive, black and white prototype to show what pages will be on the site and how they all flow together. This ensures a solid foundation before adding the design elements.
Once we identified the pages of the site and how they all fit together, we next moved into content creation mode. Our writers created original content for each of the services page of the site, focusing on providing useful information to a potential patient. They also kept an eye on SEO best practices to make sure important keywords were used throughout the text.
Leisure Dental needed a design that was fresh, modern and appealed to a range of ages. The palette evokes a bright, clean feeling. The typography is approachable and readable and balances the playful nature of their logo font.
The Final Product
Leisure Dental’s new website is a powerful marketing and communications tool, achieving the goal of easy navigation with a fresh, modern design. Stock photography was sourced to enhance the brand story and convey a happy and upbeat vibe. The website is speedy to load and allows patients a simple way to request appointments. Visitors are quickly able to tell that Dr. Haggerty provides excellent dental care at an affordable price to the Norfolk, VA area.
An Ongoing Relationship
We provide support, maintenance and hosting for Leisure Dental’s website. Whenever they need to update text on the website or add a new staff member, we’re there ready to help. We also actively perform code updates on the site as well as monitor performance and security. If we find any issues, we fix them before Dr. Haggerty even knows it’s a problem.